Piwik is a website statistics and analytics tool, similar to google analytics, but open source, and deployable to your own server. OpenStreetMap uses this on the main web front end, to gather stats on traffic and user flow. Some folks are able to login to our piwik server at https://piwik.openstreetmap.org to view the resulting stats displays.
Read more about piwik in general, and it's capabilities at piwik.org.
This mailing list thread has some more info: https://lists.openstreetmap.org/pipermail/talk/2013-January/thread.html#65732
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