State Of The Map 2016/Logo brief

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Winning Entry

Following years of tradition we held a logo competition for SotM 2016. We were delighted by the response and eventually settled on the eye-catching design below. Thanks to Veronica Semeco (, who designed the winning logo, and Tatiana van Campenhout, who prepared the logo and website for launch.


Thank you all for your submissions!


The State of the Map working group was pleased to announce a call for logo designs. We needed your help to build a strong recognisable logo for State of the Map 2016 (SotM) conference taking place in Brussels, Belgium. The conference is OpenStreetMap’s annual gathering of the community, interested parties and others.

We put together a Design Brief which outlined what we were looking for in a logo. Entrants could be an individual or team of people, even a design company.

All entries would be considered to give copyright ownership to SotM so that it could be used across different mediums. Entries had to appear on the wiki page State Of The Map 2016/Logo entries by 23:59 UTC (before midnight) on Saturday 15th August 2015. The SotM working group will decide by vote the logo to go with.

The winning entry will be rewarded with one full weekend ticket to State of the Map 2016!

How to enter

  • Create your logo in PNG file format and a scalable file format (either SVG or PDF).
    • If you're not used to scalable formats please still enter the competition as we can try to help.
  • Make your logo available online, one option is to upload it to the OSM Wiki (upload link).
  • Add a link, or include your logo on the wiki page State Of The Map 2016/Logo entries.


The State of the Map website (, flyers, emails, sponsor communications, t-shirts and potentially other conference ‘schwag’ like fabric or plastic bags, keychains, pens etc. Printed material at the conference such as timetable of talks, notebooks, banners and conference guide. Potentially small web-based button images for use on third party websites to promote the conference or fact that someone is speaking there, for placement on blogs and other web pages.

The design should communicate

  • Fun
  • Cool
  • Open to all
  • A sense of community
  • The potential of open maps and OSM specifically
  • Sense of learning and education
  • Intelligence
  • Great value for money
  • Intelligent
  • Trustworthy
  • Maps
  • Global movement

The design should not communicate

  • Corporate / big business (as the sole element)
  • Complexity
  • Expensive
  • For geeks only
  • Closed community

The design MUST

  • Not be similar to other mapping conference logos (Where 2.0, ESRI, FOSS4G...)
  • Not communicate the brand of potential sponsors or related companies
  • Be easily printable on t-shirts with as few colours as possible (no more than 3). This keeps the cost down of printing.
  • Be delivered in PNG file format and a scalable format (SVG or PDF).

The design MAY

  • Adjust from previous OSM Foundation-run conferences.
  • Be able to be colour-negated so that black is white, white is black etc.
  • Come in different sizes (example: a main logo and a variant for use on small print media such as badges).

Previous Logos

Other notable logos