This page represents the initial efforts of creating a market strategy for OpenStreetMap. I suggest that we start by identifying a few markets that would benefit from having access to/contributing to the data, for example:
Identify a few key organizations within each segment.
Try to answer questions like "Why should my company/organization join OpenStreetMap?". As the advantages of participating/contributing might vary, we should identify a set of benefits for each market segment.
Event when reaching 10.000 users/50 million nodes?
As a general media strategy, it would be helpful to do the following:
- Maintain a contact database (trawling a newsagent is a good way to get this started)
- Maintain a press cuttings database (there is already the incomplete-looking OpenStreetMap in the press)
- Develop some key messages for re-use in press releases, interviews, etc.
- Share more information about press activities, coverage and relationships
See OSM in the media