Key:brand
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the identity of a specific product, service, or business. Often trademarks
Properties
Used combinations in
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Definition
The brand=* is a larger entity that a place advertises itself as part of.
Examples
Example Hotel
For instance a location of the Sheepy Suites hotel chain might be:
- tourism=hotel
- brand=Sheepy Suites
- name=Sheepy Suites at Longmeadow (the name as it appears on signs; official_name=* can be used if the name filed with government regulators, for example, is different)
- In some cases, the name and the brand will be the same.
- ref=844 (this would be Sheepy Suites location #844)
- operator=Black Mutton Enterprises (the local franchisee that operates the individual hotel)
Example gas station
- amenity=fuel
- name=Tankstelle an der Eisenbahnbrücke (Name of the specific gas station)
- brand=BP Brand of the gas station
- operator=Max Müller operating company / individual
Note
Note that operator=* is often used for the brand, but this is technically wrong unless the parent corporation operates the individual locations.
