User:Barnes38/advertising draft

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Public-images-osm logo.svg advertising
Osm element key.svg
For outdoor advertising units
Used on these elements
may be used on nodesshould not be used on waysmay be used on areasshould not be used on relations
Status: Unspecified

Status: Proposed (under way)
Proposed by: Barnes38
Tagging: advertising=*
Applies to: node,area
Definition: for outdoor advertising units
Drafted on:
Proposed on: March 10th 2015
RFC start: March 10th 2015
Vote start: *
Vote end: *

Proposed key

This page presents a proposal of a way of tagging the advertising objects into OpenStreetMap with the key advertising=*. We started from here of course. We wanted something more complete, more exhaustive, so we restart anew. The intention is to merge them at the end, and to have only one version. This feature is explained in general terms here : Proposed features advertising2 and here : explanations page.

See as well the preset plugin which is drafted here, for easy editing into JOSM : See as well the style plugin which is drafted here, for easy displaying into JOSM :

See samples of illustrated advertising tag here : User:Barnes38/Advertising draft doc


Outdoor advertising devices have many different forms and aspects, and they are visible by everybody in landscape.
They participate to the economic life of a site, and are necessary for trade and industry.
They can play a role of landmark and be used by people to orientate in the (urban) landscape.
But their many can generate 'visual pollution' and badly transform the landscape, by intruding their commercial messages into public space.
In any case, they play an important role in defining what a particular site or area really looks like.
For all these reasons, it is legitimate to have them into OSM.

OSM attributes for advertising

Advertising tag is type of man-made (artificial) structures added to the landscape man_made=advertising, therefore man_made=advertising can be added first as a 'level 1' tag on advertising devices.
But this 'man_made=advertising' is not mandatory if "advertising=value" is set.
If 'man_made=advertising' is not set, then the tag 'advertising=value' is a level 1 tag on advertising devices.

'Advertising' is the tag for any advertising devices which appear on landscape.

Applies to nodes Mf node.svg, does not apply to ways Mf way.svg, can apply to areas Mf area.svg and does not apply to relations Mf Relation.svg.

IMPORTANT NOTE : As showed here a new tag advertising may conflict with existing tags. There might be several way of seeing things. We made the choice of seeing things from the 'advertising' point of view.

advertising tag

Many advertising devices exist on their own in the landscape, but many of them exist as well on objects which already exist, for example advertising billboard on wall of a building, advertising board on shop window, advertising billboard on public sanitory, advertising billboard on public transport shelter, and so on...
Therefore to qualify the advertising device itself and not the object supporting the advertising device we need to scope all advertising attributes with "advertising:"
See namespace

For example we will have :

advertising:status:FR=à vérifier

advertising:legal:FR=publicité:mobilier urbain:abri transport

advertising values

This tag denotes the physical exterior aspect of the advertising device, its global appearence, its global form factor. This is the fist classification of the advertising device. This attribute acts as a level-1 attribute on advertising devices.

Physical description of advertising device

advertising:support values

This tag provides information on how the advertising device is supported. Refer to Classification_according_to_the_condition_of_implantation

advertising:faces values

This tag gives the number of faces of the advertising device. Refer to Number_of_faces Advertising devices can have one face, two faces, can be triangular (3 faces), or be like a square (4 faces), ... Advertising columns do not have 'advertising:faces' as they are circular. Most of the time the value is 2. Wall billboards, or tarps do not need to have advertising:faces=1 of course.

Default is faces=1.

advertising:size or advertising:format values

The 'size' of the advertising device itself, and not the size of the poster, so this 'size' takes into account the frame. But this size does not take into account the mast/post/pole/trunk supporting the advertising device, only the frame of the advertising device. This attribute 'size' takes a couple of values 'width x height'. This attribute 'size' is preferred to the two separate tags : 'width' and 'height', because there are a large number of well-known 'formats' of advertising devices, which are charaterised by the couple of attributes "width and height", and it is legitimate to keep them together into a single attribute: for example we speak very commonly about a "4x3" billboard... Moreover 'height' needs to be used for the total height of the advertising device, including the foot supporting it, and 'width' needs to be potentially used for the thickness of the advertising device. Last point, we need to differentiate the size of the advertising device from the size of the display area of the advertising device, and we have for the first the 'advertising:size', and for the second one 'advertising:display_size', which takes the similar types of values 'width x height. Refer to Size_or_format

  • size=1.25x2 very common for board
  • size=1.5x1 very common for board
  • size=2x2 very common for wall billboard
  • size=3x2 very common for grounded billboard
  • size=4x3 very common for grounded billboard
  • format=4-sheet
  • format=6-sheet
  • format=8-sheet (6' x 12' = 1.8288m x 3.6576m)
  • format=12-sheet
  • format=16-sheet
  • format=30-sheet (12' x 25' = 3.6576m x 7.,62m)
  • format=32-sheet
  • format=48-sheet (14'x48' = 4.26m x 14.6304)
  • format=96-sheet

Default unit system is metric system, meaning that 1.25x2 is equal to 1.25 meter width x 2.00 meter height.

advertising:height values

Refer to Height
Height of the top part of the advertising device, you have to measure from the lowest part of the advertising device, to the highest part of the advertising device, even if teh advertising device is not located on a flat ground. For example we can have

  • height=2.15 very common for poster_box
  • height=6 very common for grounded billboard
  • height=6.5 very common for totem
  • height=7.5 very common for wall billboard
  • height=8.5 very common for totem

Default unit system is metric system, height=6 means that the upper part of the ad device is located at a height of 6 meters.

advertising:lit values

Refer to Non-illuminated_or_illuminated

Default is lit=no.

advertising:animated values

Refer to static or animated

Default is animated=no.

Advertising devices messages

advertising:message values

Refer to Ranking_based_on_the_message

Default is message=commercial.

To take into account that advertising boards have two faces, we distinguish each message by  :

Then having for example: advertising=poster_box advertising:faces=2 advertising:message:front=commercial advertising:message:reverse=information

advertising:display_size or advertising:display_format values

The 'size' of the advertising poster itself, and not the size of the advertising device. Refer to Size_or_format

Default unit system is metric system, meaning that 1.25x2 is equal to 1.25 meter width x 2.00 meter height.

Advertising devices ownership

advertising:operator values

Refer to Operator

advertising:owner values

Refer to Owner

advertising:reference values

Refer to Reference
{key|reference||uuid}} This uuid is a reference into the 'operator' or 'owner' classification.

advertising:land_property values

Refer to Classification_according_to_the_type_of_property_where_it_is_located

advertising:access values

To tell if the advertising devices can be used by any bill-posters to display its own posters, or if the advertising devices is private, and can only be used by its operator.

Advertising attributes for France

advertising:legal:FR values

Refer to French regulations

Default is legal:FR=publicité because most of the ad devices are far from the place where the activity (announced by the advertising device) takes place.

advertising:status:FR values

Refer to French regulations

Advertising device nuisance or impact

advertising:flow values

Refer to Impact
If the ad devices is oriented to be mostly seen by the flow, flow is set to 'front', if the ad device is oriented parallel to the flow, flow is set to 'parallel'. If the ad device makes a 45° with the flow, flow is set to 'medium'. Rarely the ad device is oriented reversely of the flow, but in that case, flow is set to 'reverse'. If the ad device can be seen by several flows, then the flow takes a numeric value. The flow is taken into account to compute the 'impact'. If faces=2, then no need to provide flow attribute, because most of the time, one face is front of the flow, and the other face is reverse to the flow. And no need to provide side attribute, because one face is on same side as the flow, and the other face is opposite side of the flow.

Default is flow=front.

advertising:side values

Refer to Impact
If the ad device is on same side of the way than the flow passing by on the way, side is set to 'same'.
If the ad device is on the opposite side of the way than the flow (passing by on the way), side is set to 'opposite'.

If the ad device is on the middle of the way, side is set to 'middle'.
The side is taken into account to compute the 'impact'.

Default is side=same.

Examples of use

See samples of illustrated advertising tag here : User:Barnes38/Advertising draft doc

To test the solidity of this draft, it was used thoroughly around east of Grenoble in France, you can see the results with the following overpass-turbo request.