Key:contact:facebook
 contact:facebook
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 |
| Description |
|---|
Username or URL of the Facebook page at which the point of interest can be contacted. 
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| Group: annotations |
| URL pattern |
| https://www.facebook.com/$1 |
| Used on these elements |
    |
| See also |
| Status: de facto |
| Tools for this tag |
To define a Facebook-Page or -Profile of an object. The value is the Page-/Profile-URL or the Pagename. In most cases, the full URL is used as value. It is also possible to add the username or page name only (the part after the last '/'). This requires the user software to add the appropriate URL prefix, but it makes it easier to adapt to special needs like offering the mobile version of the page or a random language version.
It must be an official way of contacting.
The facebook=* key remains in use but now represents only 10% of the adoption of contact:facebook=*.
How to use?
Assign this tag to any object (nodes, ways, or relations):
contact:facebook=https://www.facebook.com/FacebookUserNamecontact:facebook=FacebookUserName
As described above, both versions are valid. If you prefer to add the full URL, please make sure you link to the generic facebook.com page, use https, don't use any language-subdomains, and remove all possible tracking tokens that might be shown in the address bar of your browser. Facebook itself is able to forward every user to their preferred version of the website (mobile, language), so there is no need to add a specific selection to OSM.
facebook or contact:facebook?
contact:facebook=* over facebook=*.As of 2026, both tags indicate the official Facebook account of the tagged object, but contact:facebook=* has become significantly more popular. It's used by 27,039 different users across 417,983 elements, while facebook=* has declined to just 41,210 elements.
Country restrictions
If you can't reach a Facebook page (in another country), it doesn't mean that this page doesn't exist. It is possible to define country restrictions on Facebook to block access from other countries.
So please be careful when deleting Facebook pages that you cannot reach.