User:Barnes38/advertising draft

advertising
Proposal status:	Abandoned (inactive)
Proposed by:	Barnes38
Tagging:	advertising=* Data item
Applies to:	node,area
Definition:	for outdoor advertising units
Statistics:
Draft started:
Proposed on:	March 10th 2015
RFC start:	March 10th 2015
Vote start:	*
Vote end:	*

Proposed key

This page presents a proposal of a way of tagging the advertising objects into OpenStreetMap with the key advertising=*. We started from here of course. We wanted something more complete, more exhaustive, so we restart anew. The intention is to merge them at the end, and to have only one version. This feature is explained in general terms here : Proposed features advertising2 and here : explanations page.

See as well the preset plugin which is drafted here, for easy editing into JOSM : https://josm.openstreetmap.de/wiki/Presets/AdvertisingPreset See as well the style plugin which is drafted here, for easy displaying into JOSM : https://josm.openstreetmap.de/wiki/Styles/AdvertisingStyle

See samples of illustrated advertising tag here : User:Barnes38/Advertising draft doc

Rationale

Outdoor advertising devices have many different forms and aspects, and they are visible by everybody in landscape.
They participate to the economic life of a site, and are necessary for trade and industry.
They can play a role of landmark and be used by people to orientate in the (urban) landscape.
But their many can generate 'visual pollution' and badly transform the landscape, by intruding their commercial messages into public space.
In any case, they play an important role in defining what a particular site or area really looks like.
For all these reasons, it is legitimate to have them into OSM.

OSM attributes for advertising

Advertising tag is type of man-made (artificial) structures added to the landscape man_made=advertising, therefore man_made=advertising can be added first as a 'level 1' tag on advertising devices.
But this 'man_made=advertising' is not mandatory if "advertising=value" is set.
If 'man_made=advertising' is not set, then the tag 'advertising=value' is a level 1 tag on advertising devices.

'Advertising' is the tag for any advertising devices which appear on landscape.

Applies to nodes , does not apply to ways , can apply to areas and does not apply to relations .

IMPORTANT NOTE : As showed here a new tag advertising may conflict with existing tags. There might be several way of seeing things. We made the choice of seeing things from the 'advertising' point of view.

advertising tag

Many advertising devices exist on their own in the landscape, but many of them exist as well on objects which already exist, for example advertising billboard on wall of a building, advertising board on shop window, advertising billboard on public sanitary, advertising billboard on public transport shelter, and so on...
To be able to characterize advertising devices themselves and not the existing object on which they can eb located, it is necessary to a dd an OSM node on these existing objects so that this supplementary node holds all advertising attributes, to fully qualify the advertising devices.

When the advertising device exists by itself, an OSM node is added for it, and this node is characterize will all advertising attributes.
For example we will have :

man_made=advertising
advertising=billboard
support=trunk
faces=2
size=3*2
height=6
lit=yes
lit:type=transmission
animated=winding_posters
land_property=private
legal_type:FR=publicité
legal_status:FR=à vérifier
access=no
message=commercial
operator=JCDecaux
ref=?
orientation=front
location_side=same

amenity=shelter
bench=yes
building=yes
shelter_type=public_transport
advertising=poster_box
support=street_furniture:transit_shelter
faces=3
size=1.2*1.8
height=2.2
lit=yes
lit:type=transmission
animated=no
land_property=public
legal_legal:FR=publicité:mobilier_urbain:abri_transport
legal_status:FR=ok
access=no
operator=JCDecaux
ref=?
orientation=front
location_side=same

advertising values

This tag denotes the physical exterior aspect of the advertising device, its global appearence, its global form factor. This is the fist classification of the advertising device. This attribute acts as a level-1 attribute on advertising devices.

• advertising=board
• advertising=poster_box
• advertising=totem
• advertising=column
• advertising=billboard
• advertising=tarp
• advertising=sign
• advertising=neon
• advertising=screen
• advertising=flag
• advertising=wall_painting
• advertising=sculpture

Physical description of advertising device

support values

This tag provides information on how the advertising device is supported. Refer to Classification_according_to_the_condition_of_implantation

• support=post
• support=mast
• support=pole
• support=trunk
• support=fence
• support=wall
• support=totem
• support=easel
• support=scaffold
• support=ceiling
• support=roof
• support=street_furniture
• support=street_furniture:transit_shelter
• support=street_furniture:newspaper_kiosk
• support=street_furniture:flower_kiosk
• support=street_furniture:information
• support=street_furniture:map
• support=street_furniture:bench
• support=street_furniture:trash
• support=street_furniture:recycling
• support=street_furniture:clock

sides values

This tag gives the number of sides of the advertising device. Refer to Number_of_sides Advertising devices can have one side, two sides, can be triangular (3 sides), or be like a square (4 sides), ... Advertising columns do not have 'advertising:sides' as they are circular. Most of the time the value is 2. Wall billboards, or tarps do not need to have advertising:sides=1 of course.
Number of sides should not be confused with the the number of faces. A face is a single poster which is displayed, and when there are animated devices with winding posters, the number of faces is the number of different posters which are displayed, one after another. Then, different faces can be displayed on a single side.

• sides=1
• sides=2
• sides=3
• sides=4

Default is sides=1.

size or format values

The 'size' of the advertising device itself, and not the size of the poster, so this 'size' takes into account the frame. But this size does not take into account the mast/post/pole/trunk supporting the advertising device, only the frame of the advertising device. This attribute 'size' takes a couple of values 'width * height'. This attribute 'size' is preferred to the two separate tags : 'width' and 'height', because there are a large number of well-known 'formats' of advertising devices, which are characterised by the couple of attributes "width and height", and it is legitimate to keep them together into a single attribute: for example we speak very commonly about a "4*3" billboard... Moreover 'height' needs to be used for the total height of the advertising device, including the foot supporting it, and 'width' needs to be potentially used for the thickness of the advertising device. Last point, we need to differentiate the size of the advertising device from the size of the display area of the advertising device, and we have for the first the 'size', and for the second one 'display_size', which takes the similar types of values 'width * height. Refer to Size_or_format

• size=1.25*2 very common for board
• size=1.5*1 very common for board
• size=2*2 very common for wall billboard
• size=3*2 very common for grounded billboard
• size=4*3 very common for grounded billboard
• format=4-sheet
• format=6-sheet
• format=8-sheet (6' * 12' = 1.8288m * 3.6576m)
• format=12-sheet
• format=16-sheet
• format=30-sheet (12' * 25' = 3.6576m * 7.,62m)
• format=32-sheet
• format=48-sheet (14' * 48' = 4.26m * 14.6304)
• format=96-sheet

Default unit system is metric system, meaning that 1.25*2 is equal to 1.25 meter width * 2.00 meter height.

height values

Refer to Height
Height of the top part of the advertising device, you have to measure from the lowest part of the advertising device, to the highest part of the advertising device, even if the advertising device is not located on a flat ground. For example we can have

• height=2.15 very common for poster_box
• height=6 very common for grounded billboard
• height=6.5 very common for totem
• height=7.5 very common for wall billboard
• height=8.5 very common for totem

Default unit system is metric system, height=6 means that the upper part of the ad device is located at a height of 6 meters.

lit:type values

Refer to Non-illuminated_or_illuminated if *lit=yes then we can have :

• lit:type=transmission
• lit:type=reflexion
• lit:type=neon
• lit:type=numeric
• lit:type=screen

Default is lit=no. Default value for advertising=billboard is lit=yes and lit:type=transmission. Default value for advertising=column is lit=yes and lit:type=transmission. Default value for advertising=poster_box is lit=yes and lit:type=transmission.

animated values

Refer to static or animated

• animated=no
• animated=trivision_blades
• animated=winding_posters
• animated=revolving
• animated=screen
• animated=digital_messages
• animated=digital_prices
• animated=wind

Default is animated=no. Default value for advertising=billboard is animated=winding_posters.

Advertising devices messages

message values

Refer to Ranking_based_on_the_message

• message=commercial
• message=information
• message=map_information
• message=tourism (refer to tourism)
• message=municipality
• message=opinions
• message=non_profit
• message=cultural_event
• message=legal
• message=safety

Default is message=commercial. Default value for advertising=board which are reserved to public opinions and non profit organisation is message=opinions,non_profit.

To take into account that advertising boards have two faces, used as urban furniture (very common), we distinguish each message by  :

• message:front=commercial
• message:reverse=information

Then having for example: advertising=poster_box advertising:faces=2 advertising:message:front=commercial advertising:message:reverse=information

display_size or advertising:display_format values

The 'size' of the advertising poster itself, and not the size of the advertising device. Refer to Size_or_format

• display_size=1.25*2 very common for board
• display_size=1.5*1 very common for board
• display_size=2*2 very common for wall billboard
• display_size=3*2 very common for grounded billboard
• display_size=4*3 very common for grounded billboard
• display_format=4-sheet
• display_format=6-sheet
• display_format=8-sheet (6' * 12' = 1.8288m * 3.6576m)
• display_format=12-sheet
• display_format=16-sheet
• display_format=30-sheet (12' * 25' = 3.6576m * 7.,62m)
• display_format=32-sheet
• display_format=48-sheet (14' * 48' = 4.26m * 14.6304)
• display_format=96-sheet

Default unit system is metric system, meaning that 1.25*2 is equal to 1.25 meter width * 2.00 meter height.

Advertising devices ownership

operator values

Refer to Operator

• operator=name_of_operator

owner values

Refer to Owner

• owner=name_of_owner

ref values

Refer to Reference
{key|ref||uuid}} This uuid is a reference into the 'operator' or 'owner' classification.

land_property values

Refer to Classification_according_to_the_type_of_property_where_it_is_located

• land_property=public
• land_property=private

access values

To tell if the advertising devices can be used by any bill-posters to display its own posters, or if the advertising devices is private, and can only be used by its operator.

• access=public
• access=private

Advertising attributes for France

legal_type:FR values

Refer to French regulations

• legal_type:FR=publicité
• legal_type:FR=publicité:mobilier_urbain:panneau
• legal_type:FR=publicité:mobilier_urbain:colonne
• legal_type:FR=publicité:mobilier_urbain:mât_porte-affiches
• legal_type:FR=publicité:mobilier_urbain:abri_transport
• legal_type:FR=publicité:mobilier_urbain:kiosque
• legal_type:FR=enseigne
• legal_type:FR=enseigne:temporaire
• legal_type:FR=préenseigne
• legal_type:FR=opinions/associations
• legal_type:FR=JEI

Default is legal_type:FR=publicité.

legal_status:FR values

Refer to French regulations

• legal_status:FR=ok:<comment>
• legal_status:FR=à vérifier:<comment>
• legal_status:FR=ko:<comment>

Advertising device nuisance or impact

orientation values

Refer to Impact
If the ad devices is oriented to be mostly seen by the flow, orientation is set to 'front', if the ad device is oriented parallel to the flow, orientation is set to 'parallel'. If the ad device makes a 45° with the flow, orientation is set to 'medium'. Rarely the ad device is oriented reversely of the flow, but in that case, orientation is set to 'reverse'. If the ad device can be seen by several flows, then the orientation takes a numeric value. The orientation is taken into account to compute the 'impact'. If faces=2, then no need to provide orientation attribute, because most of the time, one face is front of the flow, and the other face is reverse to the flow. And no need to provide location_side attribute, because one face is on same side as the flow, and the other face is opposite side of the flow.

• orientation=front
• orientation=parallel
• orientation=medium
• orientation=reverse
• orientation=multi
• orientation=3

Default is orientation=front.

location_side values

Refer to Impact
If the ad device is on same side of the way than the flow passing by on the way, location_side is set to 'same'.
If the ad device is on the opposite side of the way than the flow (passing by on the way), location_side is set to 'opposite'.

If the ad device is on the middle of the way, location_side is set to 'middle'.
The side is taken into account to compute the 'impact'.

• location_side=same
• location_side=opposite
• location_side=middle

Default is location_side=same.

Examples of use

See samples of illustrated advertising tag here : User:Barnes38/Advertising draft doc

To test the solidity of this draft, it was used thoroughly around east of Grenoble in France, you can see the results with the following overpass-turbo request.