User:Barnes38/advertising draft
 advertising
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| Description |
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For outdoor advertising units  
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| Used on these elements |
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| Useful combination |
| Wikidata |
| Q37038 |
| Status: de facto |
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| Tools for this tag |
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| advertising | |
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| Status: | Proposed (under way) |
| Proposed by: | Barnes38 |
| Tagging: | advertising=* |
| Applies to: | node,area |
| Definition: | for outdoor advertising units |
| Drafted on: | |
| Proposed on: | March 10th 2015 |
| RFC start: | March 10th 2015 |
| Vote start: | * |
| Vote end: | * |
Contents
Proposed key
This page presents a proposal of a way of tagging the advertising objects into OpenStreetMap with the key advertising=*. We started from here of course. We wanted something more complete, more exhaustive, so we restart anew. The intention is to merge them at the end, and to have only one version. This feature is explained in general terms here : Proposed features advertising2 and here : explanations page.
See as well the preset plugin which is drafted here, for easy editing into JOSM : https://josm.openstreetmap.de/wiki/Presets/AdvertisingPreset See as well the style plugin which is drafted here, for easy displaying into JOSM : https://josm.openstreetmap.de/wiki/Styles/AdvertisingStyle
See samples of illustrated advertising tag here : User:Barnes38/Advertising draft doc
Rationale
Outdoor advertising devices have many different forms and aspects, and they are visible by everybody in landscape.
They participate to the economic life of a site, and are necessary for trade and industry.
They can play a role of landmark and be used by people to orientate in the (urban) landscape.
But their many can generate 'visual pollution' and badly transform the landscape, by intruding their commercial messages into public space.
In any case, they play an important role in defining what a particular site or area really looks like.
For all these reasons, it is legitimate to have them into OSM.
OSM attributes for advertising
Advertising tag is type of man-made (artificial) structures added to the landscape man_made=advertising, therefore man_made=advertising can be added first as a 'level 1' tag on advertising devices.
But this 'man_made=advertising' is not mandatory if "advertising=value" is set.
If 'man_made=advertising' is not set, then the tag 'advertising=value' is a level 1 tag on advertising devices.
'Advertising' is the tag for any advertising devices which appear on landscape.
Applies to nodes 
, does not apply to ways 
, can apply to areas 
and does not apply to relations 
.
IMPORTANT NOTE : As showed here a new tag advertising may conflict with existing tags. There might be several way of seeing things. We made the choice of seeing things from the 'advertising' point of view.
advertising tag
Many advertising devices exist on their own in the landscape, but many of them exist as well on objects which already exist, for example advertising billboard on wall of a building, advertising board on shop window, advertising billboard on public sanitary, advertising billboard on public transport shelter, and so on...
To be able to characterize advertising devices themselves and not the existing object on which they can eb located, it is necessary to a dd an OSM node on these existing objects so that this supplementary node holds all advertising attributes, to fully qualify the advertising devices.
When the advertising device exists by itself, an OSM node is added for it, and this node is characterize will all advertising attributes.
For example we will have :
man_made=advertising advertising=billboard support=trunk faces=2 size=3*2 height=6 lit=yes lit:type=transmission animated=winding_posters land_property=private legal_type:FR=publicité legal_status:FR=à vérifier access=no message=commercial operator=JCDecaux ref=? orientation=front location_side=same
amenity=shelter bench=yes building=yes shelter_type=public_transport advertising=poster_box support=street_furniture:transit_shelter faces=3 size=1.2*1.8 height=2.2 lit=yes lit:type=transmission animated=no land_property=public legal_legal:FR=publicité:mobilier_urbain:abri_transport legal_status:FR=ok access=no operator=JCDecaux ref=? orientation=front location_side=same
advertising values
This tag denotes the physical exterior aspect of the advertising device, its global appearence, its global form factor. This is the fist classification of the advertising device. This attribute acts as a level-1 attribute on advertising devices.
- advertising=board
- advertising=poster_box
- advertising=totem
- advertising=column
- advertising=billboard
- advertising=tarp
- advertising=sign
- advertising=neon
- advertising=screen
- advertising=flag
- advertising=wall_painting
- advertising=sculpture
Physical description of advertising device
support values
This tag provides information on how the advertising device is supported. Refer to Classification_according_to_the_condition_of_implantation
- support=post
- support=mast
- support=pole
- support=trunk
- support=fence
- support=wall
- support=totem
- support=easel
- support=scaffold
- support=ceiling
- support=roof
- support=street_furniture
- support=street_furniture:transit_shelter
- support=street_furniture:newspaper_kiosk
- support=street_furniture:flower_kiosk
- support=street_furniture:information
- support=street_furniture:map
- support=street_furniture:bench
- support=street_furniture:trash
- support=street_furniture:recycling
- support=street_furniture:clock
sides values
This tag gives the number of sides of the advertising device.
Refer to Number_of_sides
Advertising devices can have one side, two sides, can be triangular (3 sides), or be like a square (4 sides), ... Advertising columns do not have 'advertising:sides' as they are circular. Most of the time the value is 2. Wall billboards, or tarps do not need to have advertising:sides=1 of course.
Number of sides should not be confused with the the number of faces. A face is a single poster which is displayed, and when there are animated devices with winding posters, the number of faces is the number of different posters which are displayed, one after another. Then, different faces can be displayed on a single side.
Default is sides=1.
size or format values
The 'size' of the advertising device itself, and not the size of the poster, so this 'size' takes into account the frame. But this size does not take into account the mast/post/pole/trunk supporting the advertising device, only the frame of the advertising device. This attribute 'size' takes a couple of values 'width * height'. This attribute 'size' is preferred to the two separate tags : 'width' and 'height', because there are a large number of well-known 'formats' of advertising devices, which are characterised by the couple of attributes "width and height", and it is legitimate to keep them together into a single attribute: for example we speak very commonly about a "4*3" billboard... Moreover 'height' needs to be used for the total height of the advertising device, including the foot supporting it, and 'width' needs to be potentially used for the thickness of the advertising device. Last point, we need to differentiate the size of the advertising device from the size of the display area of the advertising device, and we have for the first the 'size', and for the second one 'display_size', which takes the similar types of values 'width * height. Refer to Size_or_format
- size=1.25*2 very common for board
- size=1.5*1 very common for board
- size=2*2 very common for wall billboard
- size=3*2 very common for grounded billboard
- size=4*3 very common for grounded billboard
- format=4-sheet
- format=6-sheet
- format=8-sheet (6' * 12' = 1.8288m * 3.6576m)
- format=12-sheet
- format=16-sheet
- format=30-sheet (12' * 25' = 3.6576m * 7.,62m)
- format=32-sheet
- format=48-sheet (14' * 48' = 4.26m * 14.6304)
- format=96-sheet
Default unit system is metric system, meaning that 1.25*2 is equal to 1.25 meter width * 2.00 meter height.
height values
Refer to Height
Height of the top part of the advertising device, you have to measure from the lowest part of the advertising device, to the highest part of the advertising device, even if the advertising device is not located on a flat ground.
For example we can have
- height=2.15 very common for poster_box
- height=6 very common for grounded billboard
- height=6.5 very common for totem
- height=7.5 very common for wall billboard
- height=8.5 very common for totem
Default unit system is metric system, height=6 means that the upper part of the ad device is located at a height of 6 meters.
lit:type values
Refer to Non-illuminated_or_illuminated if *lit=yes then we can have :
Default is lit=no. Default value for advertising=billboard is lit=yes and lit:type=transmission. Default value for advertising=column is lit=yes and lit:type=transmission. Default value for advertising=poster_box is lit=yes and lit:type=transmission.
animated values
Refer to static or animated
- animated=no
- animated=trivision_blades
- animated=winding_posters
- animated=revolving
- animated=screen
- animated=digital_messages
- animated=digital_prices
- animated=wind
Default is animated=no. Default value for advertising=billboard is animated=winding_posters.
Advertising devices messages
message values
Refer to Ranking_based_on_the_message
- message=commercial
- message=information
- message=map_information
- message=tourism (refer to tourism)
- message=municipality
- message=opinions
- message=non_profit
- message=cultural_event
- message=legal
- message=safety
Default is message=commercial. Default value for advertising=board which are reserved to public opinions and non profit organisation is message=opinions,non_profit.
To take into account that advertising boards have two faces, used as urban furniture (very common), we distinguish each message by :
- message:front=commercial
- message:reverse=information
Then having for example: advertising=poster_box advertising:faces=2 advertising:message:front=commercial advertising:message:reverse=information
display_size or advertising:display_format values
The 'size' of the advertising poster itself, and not the size of the advertising device. Refer to Size_or_format
- display_size=1.25*2 very common for board
- display_size=1.5*1 very common for board
- display_size=2*2 very common for wall billboard
- display_size=3*2 very common for grounded billboard
- display_size=4*3 very common for grounded billboard
- display_format=4-sheet
- display_format=6-sheet
- display_format=8-sheet (6' * 12' = 1.8288m * 3.6576m)
- display_format=12-sheet
- display_format=16-sheet
- display_format=30-sheet (12' * 25' = 3.6576m * 7.,62m)
- display_format=32-sheet
- display_format=48-sheet (14' * 48' = 4.26m * 14.6304)
- display_format=96-sheet
Default unit system is metric system, meaning that 1.25*2 is equal to 1.25 meter width * 2.00 meter height.
Advertising devices ownership
operator values
Refer to Operator
- operator=name_of_operator
owner values
Refer to Owner
- owner=name_of_owner
ref values
Refer to Reference
{key|ref||uuid}}
This uuid is a reference into the 'operator' or 'owner' classification.
land_property values
Refer to Classification_according_to_the_type_of_property_where_it_is_located
- land_property=public
- land_property=private
access values
To tell if the advertising devices can be used by any bill-posters to display its own posters, or if the advertising devices is private, and can only be used by its operator.
Advertising attributes for France
legal_type:FR values
Refer to French regulations
- legal_type:FR=publicité
- legal_type:FR=publicité:mobilier_urbain:panneau
- legal_type:FR=publicité:mobilier_urbain:colonne
- legal_type:FR=publicité:mobilier_urbain:mât_porte-affiches
- legal_type:FR=publicité:mobilier_urbain:abri_transport
- legal_type:FR=publicité:mobilier_urbain:kiosque
- legal_type:FR=enseigne
- legal_type:FR=enseigne:temporaire
- legal_type:FR=préenseigne
- legal_type:FR=opinions/associations
- legal_type:FR=JEI
Default is legal_type:FR=publicité.
legal_status:FR values
Refer to French regulations
- legal_status:FR=ok:<comment>
- legal_status:FR=à vérifier:<comment>
- legal_status:FR=ko:<comment>
Advertising device nuisance or impact
orientation values
Refer to Impact
If the ad devices is oriented to be mostly seen by the flow, orientation is set to 'front', if the ad device is oriented parallel to the flow, orientation is set to 'parallel'. If the ad device makes a 45° with the flow, orientation is set to 'medium'. Rarely the ad device is oriented reversely of the flow, but in that case, orientation is set to 'reverse'. If the ad device can be seen by several flows, then the orientation takes a numeric value. The orientation is taken into account to compute the 'impact'.
If faces=2, then no need to provide orientation attribute, because most of the time, one face is front of the flow, and the other face is reverse to the flow.
And no need to provide location_side attribute, because one face is on same side as the flow, and the other face is opposite side of the flow.
- orientation=front
- orientation=parallel
- orientation=medium
- orientation=reverse
- orientation=multi
- orientation=3
Default is orientation=front.
location_side values
Refer to Impact
If the ad device is on same side of the way than the flow passing by on the way, location_side is set to 'same'.
If the ad device is on the opposite side of the way than the flow (passing by on the way), location_side is set to 'opposite'.
If the ad device is on the middle of the way, location_side is set to 'middle'.
The side is taken into account to compute the 'impact'.
- location_side=same
- location_side=opposite
- location_side=middle
Default is location_side=same.
Examples of use
See samples of illustrated advertising tag here : User:Barnes38/Advertising draft doc
To test the solidity of this draft, it was used thoroughly around east of Grenoble in France, you can see the results with the following overpass-turbo request.
