ES:Tag:advertising=totem

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Advertising totems are generally rectangular devices, around 1 meter width, and 6.5 meter high (up to 8 meter high). Generally implemented in the entrance of a place where a commercial or industrial activity takes place, to announce this activity. It is a form of advertising sign. Grounded, they can be lit, and they can be animated with digital prices for example for a gas station. Very common type of advertising device.

How to map

Create a node at the location of the totem. Then put the advertising=totem tag on it. You can add more details about it using these tags:

• Technical details
  • size=* : the dimensions of the totem itself, width * height.
  • height=* : the total height of the totem, maybe not necessary as redundant with height parameter of 'size'
  • lit=* : is the totem lit ? lit=yes or lit=no.
  • luminous=* : is the totem luminous ? luminous=yes or luminous=no.
  • animated=* : is the totem animated ? By which method ? animated=digital_prices animated=digital_messages
  • sides=* : how many sides does the totem have. Generally sides=2.
• Management
  • operator=* : the company hosting or managing or operating the totem.
  • ref=* : the totem reference if any.
  • access=* : can everybody change the content of the totem ? Generally access=no.
  • land_property=* : who is the owner of the land under the totem ? Generally land_property=private.
• Content and visibility
  • message=* : the kind of content shown on the totem. Generally message=commercial.
  • display_surface=* : the surface dedicated to the display of message (without the frame).
  • orientation=* : how is the totem directed compared to people/traffic flow.
  • direction=* : how is the totem directed (using cardinal points).
  • visibility=* : how far is the totem visible ? Generally visibility=street.

Examples

Advertising totem examples

This section provides examples on how to tag advertising totem devices.

Photo	General description	Attributes keys and values	Comments on attributes	Possible or proposed rendering
	Advertising totem, grounded, lit, and animated with digital prices. Approximative dimensions  : 1.2 m width * 6 m high. Very common type of advertising device.	man_made=advertising advertising=totem height=6 luminous=yes animated=digital_prices sides=2 operator=BP access=no message=commercial visibility=street	man_made=advertising : first level attribute, not mandatory, but useful to perform a first search. height=6 : the maximum height of the highest part of the device is 6 m. luminous=yes : this device is lit by transmission, from the inside, it is luminous. animated=digital_prices : digital prices can be changed when prices evolve. sides=2 : the device has two sides. operator=BP : name of operator is displayed on front of device. access=no : to indicate that nobody can display posters on this device, except the operator. message=commercial : message displayed is commercial advertising. \visibility=street : this device is visible from along the street, from more than 10 m.
	Advertising totem, grounded, lit. Approximative dimensions  : 1 m width * 6 m high. Very common type of advertising device.	man_made=advertising advertising=totem height=6 luminous=yes animated=no sides=2 operator=La Poste access=no message=commercial visibility=street	man_made=advertising : first level attribute, not mandatory, but useful to perform a first search. size=1*6 : the total dimensions of the device are around 1 m. width on around 6 m. height. height=6 : the maximum height of the highest part of the device is 6 m. luminous=yes : this device is lit by transmission, from the inside, it is luminous. animated=no : no specific animation on this device. sides=2 : the device has two sides. operator=La Poste : name of operator is displayed on front of device. access=no : to indicate that nobody can display posters on this device, except the operator. message=commercial : message displayed is commercial advertising. visibility=street : this device is visible from along the street, from more than 10 m.

Rendering

See Key:advertising#Rendering for a list of software or websites supporting this tag.